Author: Ping

Unit 4 – Art Entrepreneureship

Customer discovery: MVS – Minimum Viable Segment

Things to start thinking of:

What is the “Doing Culture” in a specific location. (Case study: Korea Homeplus, wants to be number one and beat e-mark, they revamped the shop front into mobile presence)

who are prototype customers, MVS, and develop empathy map. Research of the prototype customers, make sense of the answers from them, and come up with a story by re-organize the thoughts anew and present the customers’s saying into a story

Needs —> wants (stronger needs) —> demands (wants + buying ability)

Case studies from previous term: 1) dental space design, research of doctors and patience to reduce the intensity of the atmosphere. 2) Cultural courses for HK’s domestic helpers, bring communities close and create harmony and respect






Unit 3 Assignment (Part II)

Unsuccessful Case Study: “Stop Phubbing” Movement


With the mobile phone, we are at the centre of post-modernity. The mobile phone embodies many parallel and contradictory dimensions of meaning: utilitarian use with leisure, the facilitation of everyday life versus dependency, freedom and control, richness of interaction or introversion, private practices and public use, social cohesion with separation.

(Kopomaa, 2002)


Mobile phone has become an indispensable part of everyone’s every day, we can either use to facilitate our daily life or develop dependency. It unprecedentedly connects us to the world, also gives us constant “fear of missing out”, irresistible urge of swipe-opening of the smart phone. It changes our social practices, as commonly seen a in cafes and restaurants, people looking down at their mobile devices but ignoring friends or families who are at the same table. Is it possible that we are expecting more from technology and less from each other (Turkle, 2012)? When people gather for social events, mobile phone make us feel more alone, research showed this contributes to an overall feeling of dissatisfaction within the relationship. (Chang, 2015)

In this paper, I introduce a movement that tried to raise awareness of the concerns in 2012 with the slogan “Stop Phubbing”. The campaign did not get the effect one would have hoped for. But I hope that by taking a deeper look of this case study, we can justify why it is challenging.

The “Stop Phubbing” Movement

In 2012, a Sydney University student started with the idea, and with the help from an advertising agency (Mccann) and sponsored by Macquarie dictionary of Australia, a group of experts created the word “Phubbing”, a portmanteau of ‘Phone” and “Snubbing”, in order to make the movement legitimated and easily adopted by people (Pathak, 2013), and it was also captured by the Macquarie dictionary of Australia ( , 2013):

Phubbing (v) ‘The act of snubbing someone in a social setting by looking at your phone instead of paying attention.

Its website polls people’s standpoints on either “I’m ALL FOR PHUBBING” or “I’m TOTALLY AGAINST PHUBBING”. The result shows 71% out of 156,769 total votes are FOR PHUBBING, completely different from the 2013 result: 72% out of the 4,622 total votes were AGAINST PHUBBING….

Below images show the difference in opinion polled (


To this date, the “Phubbing” phenomenon is still widely seen. Neither the word nor the movement has made its impact.

Globalisation and Communications – Impact on social relations and interactions

“Time and space compression” (Harvey, 1990) is an adequate description of globalisation. We are technically and socially connected through social medias, instant messages all the time, one’s perception about space is evolving – we simultaneously locate in one place physically and connect to those situated other places via mobile phone. But somehow, the personal face to face bonding seem to be distanciated.

Mobile phone has often borne the brunt of fears and anxieties around contemporary notions of belonging, dislocation, mobility and defining a sense of place and home. This resonates with Arjun Appadurai’s model of globalisation, locality and region are not fixed geographic boundaries, but rather, mutating and ever-evolving scapes in the disjunctive flows of global objects, media and people. In this case, the disjuncture of the technoscape and mediascape influence culture by enabling technological co-presence, enables the extension of individual identity. (Appadurai, 1996)

Intimacy also has a paradigm shift, mobile phone becomes the most intimate device that accompanies us everywhere (Fortunati 2002), reading of the mobile phone has become a symbol of intimacy and co-presence. (Hjorth, 2008) This explains why “phubbing” can make other people feeling left alone.

Leaving the mobile device, we feel very inadequate in human to human conversations. This has been recognized globally and some responses from artists like Tino Sehgal, whose exhibition “These Associations” almost tested human solidarity. (These Associations, “Uniliver Series”, 2012)

Modern theories are all pointing to an irreversible trend of the ubiquitous presence of mobile device and the irresistible urge of being connected at all times. On the other hand, to have a healthy living means to overcome the increasing tendency for addiction, we do not want to comprise the normal relationship and social etiquettes, which essentially makes us human.

Analysis – Why the “Stop Phubbing” movement is not successful

The success of an activism movement needs to have a scale of reach, awareness that leads to the changes of people’s mind and behaviours.

Its Youtube video on “Phubbing” ( 2013) have 170,000 YouTube views up to date, but impact was minimum, and when its own website shows the contrary message that 71% of the voters are supporting “phubbing”, this calls for a definite failure.

I question firstly the naming of ‘Phubbing’. It’s not intuitive. I have interviewed around 20 people from different ages, nobody can give me an immediate response. It is difficult to grasp the meaning. Instead of inviting language experts, turning to the netizens for ideation may create better awareness.

Secondly, can ‘Phubbing’ really be stopped? It will get more and more challenging since mobile phone practices can be viewed as an extension of the users’ identity and lifestyle, they are viewed as socio-cultural rituals of the everyday (Hjorth, 2008). People’s need of ‘Phubbing” will only get stronger with the advance of mobile technology.

The hardest part is to overcome the addictive habit and resist the urge. There have been some gentle nudges hoping for minor adjustments to people’s behaviour: Signs in some restaurants “We don’t have wifi, talk to each other”, social organisation started projects like “Your Mobile Phone needs a Rest” ( are merely moving the tip of the iceberg.

The involvement of authoritative government body with strong research findings can alert and guide people. In Hong Kong, the Department of Health has found that the median age of toddlers to use a smartphone for the first time was at the age of one, mobile devices are used as ‘e-pacifiers’. (SCMP, 2017). If we don’t change now, how is it possible to ask this generation and their future children to refrain from using electronic devices?!


We easily adapt to the advantage of the technology globalisation. But we do not want to let technology make us think less of humanity. The technoscape influences manifest through social media, which connects people virtually together, even when promoting the less use of mobile phones, we still need to leverage mobile social practice. Whether or not we can stop the “Phubbing” phenomenon, efforts need to be made now especially with the digital natives becoming the leading force of the world, keeping the heritage of conversation can be more challenging but more urgent than ever.

  • End   –

(Word Count: 1103)



Kopomaa, T. (2002) ‘The reunited family of the media information society’, Receiver, 6, (Accessed 7 August 2017).


Turkle, S., 2012. Alone together: Why we expect more from technology and less from each other. Basic books.


Chang, L. (2015) “What is Phubbing, and is it ruining your relationships?” Available at:

(Accessed: 7 August 2017).


Pathak S. (2013) “Mccann Melbourne Made Up a Word to Sell a Print Dictionary”. Available at: (Accessed 7 August 2017) , 2013 (Accessed: 7 August 2017)

David, H., 1989. The condition of postmodernity: an enquiry into the origins of cultural change.

Appadurai, A (1996). Modernity at Large: Cultural Dimensions of Globalisation. Minneapolis: University of Minnesota Press

Fortunati, L., 2002. The mobile phone: Towards new categories and social relations. Information, communication & society5(4), pp.513-528.

Hjorth, L., 2008. Mobile media in the Asia-Pacific: Gender and the art of being mobile. Routledge.

These Associations (2012) “Uniliver Series”, Tate Modern, London. 24 July – 28 October 2012

SCMP, 2017 “Screen time on rise as Hong Kong toddlers given electronic devices as ‘e-pacifiers’ from before age of one), 3 August, available at (Accessed: 7 August 2017) , Accessed 7 August 2017

Unit 3 Assignment Submission (Part I)

Successful Case: “Hello World”, a TED Talk Inspired Project


The globalisation of advanced technology facilitates the “expanding scale, growing magnitude, speeding up and deepening impact of transcontinental flows” (McGrew, 2002). Because of this, the way we educate and learn has gone through a dramatic change. For example, people who have access to the Internet can seek education from the Massive Open Online Course (, 2016). But there are still isolated areas in the world that people has no access to the Internet yet.

How can education make humanity more intelligent, knowledgeable, and wise enough to address its global challenges?  (, 2014). This asks us to spread innovative ideas and provide means of education for those underprivileged.

TED talks in the form of Internet is a technology globalisation, its core value of creating free access to people for “ideas worth spreading” has inspired many people. And one of the ideas for solving the educational deficit was mentioned in educator Sugata Mitra’s TED talk in 2013 (

In this paper, I introduce a project inspired by this TED talk called “Hello World”. I believe that it sets a good example of how to collaborate and solve the global challenge, and in the same time demonstrate how big an impact that the “ideas worth spreading” can make.


Description of Project “Hello World” Inspired by TED

TED is the abbreviation of “Technology, Entertainment and Design”, it is a non-profit organisation that spread innovative ideas by inviting people to give short and powerful talks and then publish on the Internet for wider reach. (

During the 2013 TED talk, Sugata Mitra explained his ingenious idea that children have an innate desire to learn and can make enormous steps forward if they are given the opportunity to teach themselves based on his experiment “Hole in the Wall” in which computer stations were put into slums in India and made freely accessible. Those stations gave underprivileged children and adults the opportunity to explore, learn, teach each other, and collaborate in solving problems. He believes that the key to future of learning is accessibility. And then he asked the audience: “help me build schools in a cloud”.

Among the two and a half million audience who watched his talk were Katrina and Roland, founders of a human rights non-profit organisation. Inspired by Mitra’s preach and their shared ethos, Katrina and Roland started project “Hello World”: build solar powered computer kiosks that are WiFi-enabled for the isolated and vulnerable community members in Africa, and provide online access and through the use of preloaded education software, users can explore the world’s body of knowledge, guided by their natural curiosity and desire to learn. (


Globalisation of Ideas and Resolution of Scarcity

A key influence to globalisation is the “technoscape” that crosses boundaries and flows information (Appadurai, 1996). It may appear to be a coincidence, if Katrina and Roland didn’t attend the 2013 TED talk, this project may not get started. But with the expanded scales of reach powered by technology, ie. TED’s free access on Internet, the chance for such collaboration is prominent.

Innovative ideas are the fuel to economic growth, accelerator for the technology development. We can argue that these ideas are precious, the right to the ideas need to be preserved to make money, or we can find a way to spread the good ideas so everyone has the chance to get inspired.

Like the constant struggle with scarcity in resources and Intellectual properties, some are due to accessibility, and some are purposely designed to benefit big corporations (Goodbun, Klein, Rumpfhuber, Till, 2015). TED designed a platform to publish them with free access. It “reconstructed values and knowledge of the world, reforming the ways we know reality” (Kagan, 2012, 15), it is indeed revolutionary in cultural and sustainability. The ideas TED spread have opened up people’s mind, bring people with same interest, value and ethos together, and empower global collaborations.

In this case, bring Sugata’s idea to the actual formation of the “Hello World” project. By giving them access to solar powered computers, the scarcity of “text book, classrooms and teachers” can be transformed into opening up access to a virtual source of knowledge, the curiosity of kids can drive them to learn like every other child in the planet.

Why Project “Hello World” inspired by TED is a success

This TED inspired project “Hello World” is successful in different levels: built on TED’s success of idea pioneering and audience reach, has a mission to do good to the society, made a major step forward on education theory and provided a real solution to a real challenge.

The success of TED fundamentally gives the right context to the success of its inspired projects. As a symbol of technological globalisation, TED invites credible scientists, scholars, experts to give power talk, so the audience may spread further or act upon the ideas that can make differences in the world.

The implementation of the project “Hello World”, addresses the need to make quality education accessible to children and adults in disadvantaged countries and communities. This project brings learning and access to the world’s body of knowledge to children who would otherwise be denied a future, by empowering the children, it provides long term good of society at large. (

Since 2013, the solar powered computers built by “Project Hello World” have been used by over 4,000 community members in Subsaharan Africa. No matter big or small this number is, it gives people hope. In an increasingly turbulent world, it aims to end disenfranchisement, the awareness of the positive change this can bring, this project has already made a significant achievement.


We have many challenges to face in this highly globalised world, as we all realised by now, no matter what we identify ourselves, we are going to rely on each other’s ideas and help to build a sustainable future together. The world is not lack of brilliant ideas, they just need to be spread. TED has done a very important step to make this happen.

Education has deficit only because it is unequally distributed: we have enough teachers, classrooms, materials in the world, but not in those isolated areas. Sugata and project “Hello World” found an alternative way to provide children with education.

From a technological globalisation perspectives, I, as many other people, have enjoyed the free access of information, and I hope to see people from all around the world can enjoy the same, facilitated by the likes of “Hello World” project, turning ideas into the great power of humanity.

  • End   –

(Word count:   1092)


Held, D. and McGrew, A., 2007. Globalization/anti-globalization: Beyond the great divide. P.1., Polity., 2016, Accessed: 8 August 2017, accessed: 9 August 2017, accessed: 9 August 2017 , accessed: 9 August 2017 accessed: 9 August 2017

Appadurai, A (1996). Modernity at Large: Cultural Dimensions of Globalisation. Minneapolis: University of Minnesota Press

Goodbun, J, Klein M., Rumpfhuber, A., Till, J, 2015, The Design of Scarcity, Strelka Press

Kagan, S., 2012. Toward global (environ) mental change: Transformative art and cultures of sustainability. Heinrich Böll Foundation.

Notionas of global and the singunivesal (thierry de Duve)

Notions of mass media an mass migration lead to “a new order of instability in the production of modern subjectives: Appedurai….

Peter Weibels theories on art and globalisation, ZKM, Karlsruhe

Notion of create little cracks in the system. Chantal Mouffe’s concept of Agnostics. (Afredo Jaar)

WE are embeded in the system, we need to transform things foundamentally.

Ms. Frances Maurice (director of tate) coined last week: always told as a young person, little cock in the big system. it doesn’t matter how big is the cock, it matters that … please google


Zygmunt Bauman

Anthony Giddens

Jacues Ranciere

Chantal Mouffe

Edward Said


The Impact of Technology in the ARts: Challenges and Opportunities

By Melanie Lenz (Curator, V&A)

Micro and Macro impact (collector, exhibitor, Audience, artists etc. )

Collection policy (computer generated art) in V&A: history of 50 years old

  • Cybernetic Serendipity: ICA, Long 1968
  • Manfred Mohr (Early collection): digital art work, language and code: Strong reaction to the question of “What do you think research that has the help of computer.”
  • Computer Arts Society:
  • Patric Prince & Siggraph donated his work to V&A

Context, Collaboration and Revolution: E.A.T news (Experimental, Arts and Technology)

  • Analogue to digital: Oscillon (Ben Laposky); Drawing machine (D.P.Henry)
  • Howard Wise Gallery: Computer composition with lines (A. Michael Noll )
  • Information Aesthetics: Stuttgart. Freider Nake, Geor Nees
  • International Initiatives in Japan:  (CTG) Computer Technique Group, Hiroshi Kawano (Red tree from Art Ex Machina portfolio, 1972. Running Cola is Africa. 1967-8
  • Technology is not neutral- female artists work with computers: Vera Molnar, Barbara Nessim;
  • New ways of working: Harold Cohen on AI, codified the process of drawing (Turtle robot)
  • The Algorists: Roman Verostko, using algorithm to create by means of coding.  trained as a monk. Adopted paint brush, with Chinese charatersParal.
  • V&A starts exhibiting digital art n 2009: Decode: Digital design senstation.
    • On Growth and Form (Daniel Brown)
    • Random International, Study for a mirror
    • Cellular Forms (Andy Lomas)
    • Processing (Casey Reas)
  • V&A recent exhibition: Parallel Worlds Nov 2016 (video game); Liquid citizenship (Femke Herregraven); Swarm Study (Random International); Makeshift tear-Gas Mask (objects being repurposed into different usage)

V&A digital programms (Audience aspects)

  • Learning by doing: Emphasise practical applications of skills and knowledge
  • Tinkers, tailors and candlestick makers: with Family, adults, hospitals, higher education, creative industries through digial drop in, samsung digital classroom, practical adult workshops, digital kids…etc.
  • What’s happening now: focusing on collaboration, connect physical and digital.

wearables, data visualisation, soft robotics, live coding boot camp, app design, project mapping, video game design, sound art, digital illustration, photographic processed, VR, Electronics, 3D printing & CNC

  • Digital drop in events: Moving alphebats
  • Digital futures; monthly meet up. networking events
  • Digital design weekend: annually, work with NaSA, microsoft, BBC etc. multidisciplinary work.
  • Artist & Designer Residencies: Samsung residence artist yiyun Kang, Casting (data mapping piece)
  • Special events: Games Jam, Qouantum Computing & ART, exploring new ways of technology in the arts creating challenges and opportunities

V&A blog: tag: digital programmes

MyQuestion (would you consider the pieces created solely by AI as Art): Yes. A computer artist should be a programmer who can teach his computer to produce works of art y itself, and furthermore know about the digital computing behavior of his computer in details. it is never a computer artist, but a computer itself that produces works of art; a computer artist only helps his computer acting as a programmer. computer art should not be confused with the style or the school or indefinitvetool , try the traditional, art of computer. see the computer as the primary (Hiroshi Kawano)

—End of presentation–




“Stop Phubbing” Case Study


Technology, as the key enabler for the cultural flow has brought people all over the world into a digital platform that has quick exchange of information including instant messagers, emails, news and all sorts of updates around the world.

It connectes people all over the global despite the distance and space, but also in a way disconnect people next to each other, every beep or vibration of the mobile phone takes people’s attention away even when they are sitting together having coffee or meal.

It’s unnerving when you think into the future, this has become a norm for social etiquette. So in 2012, a campaign  called “Stop Phubbing” was started in Sydney university. The word “Phubbing” was born to name the act of snubbing someone in a social setting by looking at your phone instead of paying attention.

But fast forward to the recent days, if you ask a random people, what is “Phubbing”, no one would have any idea, and yet the behavior

phubbing (verb.) The act of snubbing someone in a social setting by looking at your phone instead of paying attention.

An average restaurant will see 30 cases of phubbing per dinner session. This is equal to spending 570 days alone, while in the company of others.

97% of people claim their food tasted worse while being a victim of phubbing

87% of teens would rather communicate via text than face to face.



Unit 3 – Assignment

Please write two separate reports of 1,000 words each, (+/- 200 words;
excluding reference list) which critically explore two individually chosen case
studies. One should provide an example of a successful attempt to engage
with local and global challenges, the other one, an, in your opinion,
unsuccessful example. These case studies can be drawn from any cultural
activities and innovative projects (governmental, societal, arts and culture
related) from a commissioning side on the larger scale, or cultural responses
to challenges on a local level (community or individual level). The two reports,
which can include data sets, graphs, images etc., in addition to the 1,000
words text, will be assessed summative.

Demonstrate critical reflection in relation to identifying and interrogating examples of social engagement, using key theories and discourses, and relevant tools and methods (research) :

globalisation – what, how and why etc. Mediascape, technoscape, ethnoscape, ideascape, financesacpe (Appdurai)

  • Migration, urbanisation & identify, representation and /or engagement
  • or ideas from other weeks: sustainability, conflict
  • Forms and drivers of immigrant identity; or representations of the city as local/global.

Define, analyse and critically evaluate the success criteria of models of social and cultural engagement (Analysis)

  • Define success in terms of your case study – what were its aims
  • apply this definition to your case study = what were the outcomes
  • Out reach – did it get an audience?
  • You could have various definitions of success; they may compete

e.g. Cultural activities and/or government response, community or individual response.

  • Community engagement / participation – did the target community participate?
  • Community development / – did the community ‘grow’ / increase cultural capital?
  • Outreach – did it get an audience
  • Inclusion – did it include people/groups that were previously not included?


Case 1: Tedx talk: Successful engaging globalisaiton of idea sharing, technology and media.

Ideas worth spreading

Case II: Stop Phubbing campaign. tackling an issue of the side effect of a global media and technology advance.

Stop phubbing campaign was an idea of a university student in Australia.

Why the ‘Stop Phubbing’ Campaign Is Going Viral

artists Tino Sehgal tate modern turbine hall, the Unilever series. arts that changes our way of talking to each other.


how the modern technology got us more connected and people get more disconnected.

TV: when TV comes, it disrupted the way people communicate.