“Stop Phubbing” Case Study

Introduction

Technology, as the key enabler for the cultural flow has brought people all over the world into a digital platform that has quick exchange of information including instant messagers, emails, news and all sorts of updates around the world.

It connectes people all over the global despite the distance and space, but also in a way disconnect people next to each other, every beep or vibration of the mobile phone takes people’s attention away even when they are sitting together having coffee or meal.

It’s unnerving when you think into the future, this has become a norm for social etiquette. So in 2012, a campaign  called “Stop Phubbing” was started in Sydney university. The word “Phubbing” was born to name the act of snubbing someone in a social setting by looking at your phone instead of paying attention.

But fast forward to the recent days, if you ask a random people, what is “Phubbing”, no one would have any idea, and yet the behavior

phubbing (verb.) The act of snubbing someone in a social setting by looking at your phone instead of paying attention.

http://stopphubbing.com/

An average restaurant will see 30 cases of phubbing per dinner session. This is equal to spending 570 days alone, while in the company of others.

97% of people claim their food tasted worse while being a victim of phubbing

87% of teens would rather communicate via text than face to face.

 

stopphubbing.jpg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s